Privacy Policy

Last updated: 1 April 2025

Plumbforce WA ("we", "us", or "our") operates the website plumbforcewa.com.au and associated online pages, including advertisements on platforms such as Facebook and Instagram (Meta). This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website or submitting an enquiry, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information:

• Contact details: Name, phone number, email address, and suburb/location.
• Enquiry details: Information you provide when requesting a quote or contacting us, including the nature of your plumbing job.
• Technical data: IP address, browser type, device type, pages visited, and time spent on our website (collected automatically via cookies and analytics tools).
• Advertising data: Interaction data from Meta (Facebook/Instagram) advertising, including when you click on or engage with our ads, and actions you take on our website after clicking an ad (e.g., form submissions).

2. How We Collect Your Information

We collect information in the following ways:

• Directly from you when you fill out a contact or quote form on our website.
• When you call or email us.
• Automatically through cookies, analytics tools (such as Google Analytics), and the Meta Pixel when you visit our website.
• Through Meta advertising platforms when you interact with our Facebook or Instagram ads.

3. Use of the Meta Pixel and Facebook Advertising

Our website uses the Meta Pixel (formerly Facebook Pixel), a piece of code provided by Meta Platforms, Inc. The Meta Pixel allows us to:

• Measure the effectiveness of our Facebook and Instagram advertising campaigns.
• Track conversions (e.g., quote form submissions) resulting from our ads.
• Build custom audiences to show our ads to people who have previously visited our website.
• Create lookalike audiences to reach new potential customers who share similar interests to our existing customers.
• Retarget website visitors with relevant ads on Facebook and Instagram.

The Meta Pixel may collect data including your IP address, browser information, pages visited, and actions taken on our website. This data is transmitted to Meta and is subject to Meta's own Data Policy.

You can opt out of Meta's use of your data for advertising purposes by visiting Facebook Ad Preferences or using the Digital Advertising Alliance opt-out tool.

4. How We Use Your Information

We use your personal information to:

• Respond to your plumbing enquiries and provide quotes.
• Schedule and carry out plumbing services.
• Send service-related communications (e.g., appointment confirmations).
• Improve our website and marketing performance.
• Serve targeted advertisements via Meta (Facebook and Instagram).
• Comply with legal and regulatory obligations.

We will not use your personal information for any purpose that is not described in this policy without your consent.

5. Disclosure of Your Information

We do not sell your personal information. We may share your information with:

• Meta Platforms, Inc. – via the Meta Pixel for advertising purposes as described above.
• Google LLC – via Google Analytics for website analytics (anonymised data).
• Service providers: Third-party tools that assist with our business operations (e.g., website hosting, email delivery). These providers are contractually required to keep your information confidential.
• Legal authorities: If required by law, court order, or to protect our legal rights.

6. Cookies

Our website uses cookies — small text files stored on your device — to improve functionality and enable advertising features including the Meta Pixel. Cookies we use include:

• Essential cookies: Required for the website to function correctly.
• Analytics cookies: Used by Google Analytics to understand how visitors use our site (data is anonymised).
• Advertising cookies: Used by Meta Pixel to track ad performance and enable retargeting.

You can control cookies through your browser settings. Disabling cookies may limit some functionality of our website. For more information, visit aboutcookies.org.

7. Data Storage and Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Your data may be stored on secure servers within Australia or overseas (e.g., in the United States via Meta and Google services).

While we take steps to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. Your Rights

Under the Australian Privacy Act, you have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or outdated information.
• Opt out of direct marketing communications at any time.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au if you believe your privacy rights have been breached.

To exercise your rights, please contact us using the details below.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., Facebook, Google). We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with the updated date shown at the top. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

• Business: Plumbforce WA
• Phone: 0417 912 736
• Email: admin@plumbforcewa.com.au
• Location: Heathridge, Perth, Western Australia